9 Best eCommerce Drinks & Beverage Blog Examples I've Seen in 2024
If you’re looking for some blog design and content inspo in the drinks/beverages space, then you’ve come to the right place, where I share some high-level notes and key takeaways as you further explore/research.
I'm an eCommerce and Shopify Growth Marketer (and advisor) who loves helping brands scale across various channels. I enjoy doing eCommerce audits, breakdowns and curating examples from amazing brands I follow, to help provide you ideas to improve CRO, reduce CAC, increase LTV, AOV, and much more.
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Creating an awesome blog and having a robust content strategy can really help eCommerce brands catapult organic growth and also get cut-through in their industry.
Plus, there’s so much distribution opportunity when you have great content to share that audiences will love.
From knowing some of these brands and checking out some others in the drinks/beverages industry, there are some brands doing an epic job when it comes to content creation, and following key best practices when it comes to design, UX and implementing CRO initiatives within their blog.
Here are some top content examples and references of great drinks/beverages brands that have a great blog that you should check out.
1. OLIPOP
OLIPOP (which does amazing marketing/branding), produces a modern take on soda, blending prebiotics, plant fibre, and botanicals to support digestive health.
They have received raves from Bloomberg, Forbes, and BuzzFeed.
High-level notes/takeaways
Big fan of the overall UI and UX of what Olipop have done - up there with one of the top I’ve seen with UX and CRO best practices.
They have a search bar on the page - good UX for visitors to source topics of interest.
There are collapsible tabs for all the blog categories for convenient navigation - big fan of the UX here.
It includes a "featured articles" section where readers can browse through top posts.
2. Summer Water
Summer Water is known for its crisp, refreshing rosé wine, perfect for sipping during warm weather gatherings.
High-level notes/takeaways
The top of the Summer Water blog displays a beautiful image featuring the brand’s wine to welcome new readers.
Each post is tagged with the category on the page for better UX navigation.
Bottom of the page has a one-field form with the aim of collecting email addresses, as well as a “find us” section - I like the split between the two CTA sections.
3. Los Sundays
Los Sundays produces premium tequila, focusing on unique blends and sustainable practices, targeting a modern audience.
They have been featured in top publications/magazines such as Forbes and Men’s Journal.
High-level notes/takeaways
Love the entire Los Sundays blog, which uses their brand theme - a clean, simple and sleek layout.
At the top, there are clickable category tabs that make it easy to jump from one category to another.
Hovering over the article images reveals short, converting descriptions, offering a preview of the articles.
4. Golde
Golde offers superfood health and beauty products while ensuring natural ingredients for wellness inside and out.
Some of their bestsellers are Pure Matcha and Pineapple Debloat Ade.
High-level notes/takeaways
Golde's blog is packed with tasty recipes that feature the use of their products.
Design-wise, the page uses a clean layout with a white background - great to ensure they make their posts stand out.
Each post includes a handy "shop the story" section at the end, showcasing the products featured in the article.
5. Yes You Can Drinks
Yes You Can Drinks creates alcohol-free beverages and offers a variety of cocktail flavours for mindful drinking.
High-level notes/takeaways
On the main blog page, there’s a brief introduction that welcomes readers and sets the tone.
Yes You Can Drinks runs a series titled "a series with...", featuring celebrities and athletes, offering a personal glimpse as they answer various questions (Q&A style).
Each post includes social media sharing buttons, making it easy for readers to share their favourite content.
6. Waterdrop
Waterdrop specialises in microdrink cubes that enhance water flavour with vitamins, promoting hydration in an eco-friendly way.
Their top sellers are Berry Mix Set, Refresh Set, and Blackberry.
High-level notes/takeaways
Really like the UX overall - certainly on the best I’ve seen in eCommerce.
The blog features handy category tabs at the top, allowing readers to quickly jump to their preferred section.
Each post is clearly labelled with its category, making it easy to identify the content type.
There’s a progress bar (horizontal) at the top of each individual post, which moves to the right as you read through the article, showing how much you've completed.
7. Quarter
Quarter is a brand offering light spirits designed for enjoyable, lower-strength cocktails.
Their bestsellers are Quarter Bundle, Quarter London Dry, and Quarter Gift Pack.
Really love their branding and am a big fan of their product page UX.
High-level notes/takeaways
Quarter’s blog includes a "Sunday Series" where they interview founders about their brands and how they spend their Sundays.
At the bottom of the various article pages, there's a preview of their Instagram feed to inspire readers to follow (which is also great for social proof).
Also, the posts feature real photos taken during the interviews, adding a personal touch and just making them even more awesome pieces of content.
8. Haus
Haus offers aperitifs made with natural ingredients, providing a modern twist on traditional European low-alcohol drinks.
They have been featured in top publications and magazines such as Food & Wine, Bon Appetit, and even The New York Times.
High-level notes/takeaways
The Haus blog features a clean, white background that eliminates distractions and helps focus readers on the content.
The content mainly revolves around parties, picnics, and all things related to enjoying cocktails.
For each article, there’s a recommendation section for further reading - all to help keep readers engaged and browsing longer (good UX).
9. Soylent
Soylent offers meal replacement products designed to provide balanced nutrition with minimal effort, aimed at convenience.
Their bestsellers are Original Soylent Complete Meal Powder and Cacao Soylent Complete Meal Powder.
High-level notes/takeaways
There's a search bar at the top of the page to help readers quickly find content they're interested in.
Their content covers topics like sustainability, nutrition, lifestyle, and the science behind Soylent.
Each post features a "related products" section that showcases products mentioned in the article.
Note: All these examples are publicly accessible, and I’ve been collecting them as part of my personal swipe file for my own learnings and inspiration. When I share these examples and publish them, they're available as is on the date I publish a guide. Some information, such as ads, page designs, links to resources, prices or anything I mention related across these resources may/will change, so do let me know if you can’t access a resource, or something isn’t correct. Just get in contact with me as I want to make sure things are fresh as they can be. Thanks for reading and enjoy. 😊
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