Up your growth marketing game 📈

I was asked not too long ago by a client of mine about any Shopify case studies they recommend they read, especially around key channel areas. I already had a few saved, but I decided to go find some more, and through lots of reading and researching, I've put together some of my fav studies together. Plus, the platforms/tools mentioned that helped achieve these results integrate with Shopify, so if you're using this popular CMS, it's absolutely worth checking out.

So many of us dream of going viral, but it's very tough to truly get something to grow like wildfire in a competitive landscape. Something I like to do when it comes to new big campaigns is do some research and check out examples, so in order to increase your chances of creating a campaign that goes viral (whether it be video, referral-based, content, UGC competitions, etc.), I created this big guide on the top viral marketing case studies and examples to help you out. It includes summarised results, takeaways and learnings to help inspire you for your own growth initiatives (and fingers crossed, it can help you create your very own viral campaign).

So many of us hear about and read about the famous success stories of startups that have raised millions (and millions). However, for founders and marketers, what we really care about is what we can learn from their success that can be applied to our own marketing efforts, strategies, and ideas, to hopefully experience similar growth trajectories. To make it easy for you to learn some of the best lessons from incredible startups, I've created this massive guide with summaries on strategies, tactics, channels, and campaigns all in one place for you.

We all know of TikTok very well and how it's catapulted creators and brands to amazing success, and now you're hungry to achieve the same growth success that other brands have achieved. Well, I've put a lot of time and energy into creating this TikTok marketing strategies guide, which includes a breakdown of awesome tactics, strategies and examples that you can implement for tests and experiments - and hopefully, you'll get some TikTok success.

As a brand owner or eCommerce marketer, average order value (AOV) is no doubt one of the most important metrics to keep on top of, but often times it's hard to know what tactics and strategies are going to move the needle in terms of increasing AOV. Well, I'm sharing some of the best strategies I've seen first-hand proven to be effective, as well as highlight what some awesome brands and companies are doing to bolster AOV.

We all know of Snapchat and it's audience demographics of Gen-Z and millennials, but it's typically been seen as a channel for many brands as 'secondary', where Meta (Facebook/Instagram), Google Ads and TikTok taking priority when it comes to paid ads and organic. However, with rising competition and costs across the board, exploring alternative channels for acquisition and engagement such as Snapchat can have a positive effect for overall growth. To help you, I've outlined and explained (with examples) some awesome strategies with Snapchat marketing.

Case studies can provide a lot of value when it comes for learning how other stores have grown over time, and I'm super excited to put this huge curation guide together of some of the top eCommerce case studies I've come across and read. You can get some awesome takeaways from these various studies that you can apply to your own store's marketing strategy, and I'm very confident you'll get some golden nuggets that you can implement and/or share with your team.

One of the biggest challenges many eCommerce brands are now facing is a way to cut through the noise without blowing budgets. Pinterest is still a fantastic opportunity for many DTC and eCommerce brands to really excel at, both with organic growth and paid media. If you're considering Pinterest as a channel, this guide will hopefully spark some ideas for you.

Here are some of the top strategies I've used for SaaS and subscription businesses to increase their ARPU and ARPA. There are a quite a few easy wins and tactics that are a fairly quick to implement. It all comes down to testing and hopefully, you will see a gradual improvement of revenue per customer/account over time.

I've used a lot of SaaS platforms over the years in my career, and here I share some of the best examples to inspire you for ideas for building your own solutions.

I share top strategies that work for producing content for B2B companies to succeed. I included in each strategy that I provided some quick ideas and examples. I also touch on ensuring the importance of developing content based on the customer journey.

It's now getting harder to capture good quality leads on your website as lots of B2B businesses continue to do the same strategies their competitors do. I outline 9 creative ways to do collect email & other forms of data from customers. Great offer and great creative leads to good lead quality results.

You can't scale an eCommerce store if you have poor conversion rates. I go into details about optimising your checkout pages with actionable recommendations you can implement. Some are easy and some do require extra time, especially if custom development.

A lot of missed opportunities I've found when working with eCommerce companies and their existing emails. I provide 11 core tips that I think all emails across your marketing journey should have. Even the slightest improvements can lead to really sweet results.