Best Tools & Software Reviews for eCommerce, DTC & SaaS

Explore my detailed guides of the best software programs and tools I've used over the years as a growth marketer.

All tools are reviewed by me personally. I only share tools which I’ve used before with clients or recommend companies must look into and consider to achieve growth. Enjoy. 😊

Latest software reviews

15 Best Email Marketing Platforms for 2024 (Free & Paid)
June 9, 2022
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January 2, 2024
I've used a lot of email marketing software programs and tools across numerous categories and industries. These are the top recommendations I always talk about with clients, startups and brands to consider.
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20 Best Copywriting Software Tools for 2024 (Free & Paid)
June 9, 2022
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January 2, 2024
The world of copywriting has certainly changed a significant amount since the introduction of tools to improve grammar, readability, workflows, and even the fast-growth of AI-related software. I share some of the tools I use as part of my copy stack which you should check out.
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12 Best PPC Automation & Google Ads Tools (2024)
June 9, 2022
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January 2, 2024
Scaling and growing accounts whilst maintaining a good ROAS has become harder for performance marketers. I've used to a varying degree these PPC and Google Ads tools to assist with everything from budget management, optimisations and delivering better results.
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10 Best Twitter/X Thread & Scheduling Tools (Free & Paid) for 2024
June 9, 2022
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January 2, 2024
Twitter threads are like micro blogs, and have become a very popular format that has skyrocketed brands, niche-specific influencers and startup companies. I share some of the top tools for creating, and scheduling thread posts.
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27 Best Referral Marketing Software for 2024 (Free & Paid)
July 11, 2022
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January 2, 2024
Thinking of setting up and building out a referral program for your startup or brand? Unsure of which is the best software to easily setup, and scale? Which has the best customisation options for advanced settings? All those answers are questioned in this 9000+ word guide.
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15 Best SMS Marketing Platforms for 2024 (Free & Paid)
July 17, 2022
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January 2, 2024
Considering incorporating SMS marketing into your overall marketing strategy? I share 15 of the top recommendations I share with businesses I work with, going into detail about their core primary features, as well as other pros/benefits.
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20 Best Social Proof Tools (Free & Paid) for 2024
July 19, 2022
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January 2, 2024
Social proof tools have helped me with various inbound marketing campaigns across eCommerce, SaaS & other info-product sales funnels. I created this guide to help marketers and founders choose the right social proof app to help convert more users.
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19 Best Push Notification Services (Free & Paid) for 2024
July 25, 2022
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January 2, 2024
Always wondered what the top companies in the world use for their push notifications software? Well, I've got the answers in this 6000+ word guide to the top-rated platforms on the market to send push messages across web, mobile, and wearables.
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14 Best eCommerce Analytics Software & Dashboards (Free & Paid) in 2024
July 26, 2022
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January 2, 2024
As an eCommerce marketer having worked with numerous brands, I've often come across a lot of scattered analytics and important financial information reporting scenarios. Usually brands have reports across a few different apps, spreadsheets, and platforms. To help with this, I've collated some of the top eCommerce analytics software which have helped me organise key information together in beautiful dashboards.
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16 Easy & Best Video Editing Software for Beginners (2024)
August 2, 2022
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January 2, 2024
Editing videos can be a lot of fun to do, but it does come down to using the right software. I share my top recommendations for anyone starting out with video editing to check these providers out. Many of these have great user experiences, tutorials, and templates to get started.
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22 Best (Free & Paid) Graphic Design Software & Wireframing Tools
August 3, 2022
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January 2, 2024
I've tried, tested and regularly use many graphic design and wireframing tools for my job as a marketer. It's never been more exciting to be a marketer today with the amount of amazing software programs at our disposal to create quality content fast. However, which are the best tools that are easy to use and are affordable? I share my top faves in this guide.
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16 Best Pop Up Software To Boost Conversions & Signups (2024)
August 5, 2022
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January 2, 2024
Probably one of the most crowded spaces in the world of marketing tools has to be pop up software. I've used many apps over my marketing career and experienced some awesome tools that are applicable for eComm and SaaS. I explain the key features and pros of my favourites that you should check out.
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22 Best Live Chat Software Tools for 2024 (Free & Paid)
August 8, 2022
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January 2, 2024
Ah yes, good ol' live chat. We all love them, yet there feels like there's a never ending list of solutions that are available which makes can make it confusing about which is ideal and provides the most value. Over the years I have used many, so I put this 10,000+ word guide together going through some of my top recommendations of apps and platforms I've used for customer nurturing and support to close more business.
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46 Best (Free & Paid) No Code Tools I'm Loving (2024)
August 11, 2022
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January 2, 2024
The amount of no code tools that are coming out left, right and centre is super exciting, but it can often be overwhelming about which ones are legitimate, and are genuinely someone that can provide great value to your goals. Well, I'm sharing many of my favs that have seriously helped me build epic projects for clients and even just my own stuff.
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9 Best (Free & Paid) Pinterest Analytics & Scheduling Tools for 2024
August 19, 2022
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January 2, 2024
One of the biggest untapped channels that can lead to amazing growth in my eyes in Pinterest, especially for female eCommerce brands. Whilst brands post content, they mainly do so with a BAU approach, rather than measuring, testing content formats and ideas, in order to make it a profitable channel. The best way to effectively measure is by using analytics tools and schedulers, which is what I talk about in this guide.
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13 Best Twitter/X Analytics Tools for Follower Growth (Free & Paid)
September 1, 2022
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January 2, 2024
I believe that Twitter is a channel that can seriously bolster personal profiles and brands. It's one of the best channels when it comes to organic reach, and there are accounts that are seeing incredible growth numbers and traction. In order to help optimise what content works for you, reverse-engineer what your competitors are doing, analyse performance of top profiles and more, I've curated the best Twitter analytics tools that have helped me and that you're going to love using.
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15 Best Viral Tools for Epic Pre-Launches, Competitions & Contests (2024)
January 22, 2023
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January 2, 2024
It's become a lot easier than it has in previous years to build viral marketing campaigns. Whether you want to build a viral competition, a UGC social media contest, a pre-launch waitlist for your startup to build up hype, or perhaps a referral engine that can help with a particular campaign that you want to ensure it has a virality component built into it, then you're going to love exploring and trialling out these software solutions (which many famous households brands have used as well).
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24 Best Free & Paid Facebook Ads Automation Tools For Scaling (2024)
January 28, 2023
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January 2, 2024
I think it's safe to say that many of us have experienced first-hand (or have at least seen) the fluctuations of the Facebook advertising world. It's certainly become a bigger challenge for performance marketers like myself and many others around the the world to consistently produce amazing results for various types of DTC/eCommerce/startup brands. Like with any area in marketing, you have to quickly adapt to new processes and workflows, and thanks to the power of automation and AI, these software platforms have made it so much easier for Facebook advertisers to better report, analyse, and scale performance.
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12 Best eCommerce & Shopify Quiz Makers (My Review) for 2024
May 13, 2023
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January 2, 2024
I've ran a few eCommerce quiz funnels now for Shopify stores and I can say that it's one of the best strategies to acquire good quality leads. Through a well-structured email automation flow, you can then nurture these leads to then become customers. To help you, I created this guide which includes some of the top quiz makers I've used to generate 1000's of new emails and customers which you can test and then build for your own store.
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11 Best eCommerce & Shopify Inventory Management Software (My Review) for 2024
June 4, 2023
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January 2, 2024
A key piece of software that's required by all types of eCommerce stores, whether doing small amounts of sales or millions in revenue per year, is having reliable inventory software to manage product lines and numerous SKUs. I've written this guide to some of the really good options I've used or have at least been exposed to (which have some awesome features), that are worth checking out for consideration if you're currently assessing providers.
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10 Best Digital Downloads Apps for Shopify I like (2024)
June 9, 2023
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January 2, 2024
Selling digital products on Shopify has become a lot easier in recent years thanks to these amazing apps I've researched and curated for you all. If digital products is becoming a core part of your strategy or something you're exploring, you'll love these affordable software options which are available.
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10 Best Social Login Shopify Apps I Like (2024)
June 9, 2023
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January 2, 2024
If you're wanting to create a frictionless UX when it comes to visitors or customers wanting to create an account (or when they login) on your store, then you should certainly consider having a social login option. I've reviewed and shared some of the top options (and why I like them) that are in the ecosystem you should research into.
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11 Best Shopify Affiliate Apps (Review) I Like (2024)
June 12, 2023
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January 2, 2024
Running an affiliate program can be a really lucrative acquisition initiative to help reduce overall CAC for brands - especially when it really kicks off. Yet, it's almost impossible to scale without the right tooling in place to manage all the components of what goes into a marketing strategy like affiliates. So, I recommend that if you're using Shopify, these are awesome options to look into further to consider.
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14 Best eCommerce & Shopify Retargeting Apps for Better ROI (2024)
October 20, 2023
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January 2, 2024
With advertising budgets being under more scrutiny and dealing with expectations around performance, you have to ensure you have a really solid remarketing funnel in place to maximise your potential to achieve awesome overall ROAS (and ultimately, ROI). So, I've put together my favourite eCommerce and Shopify retargeting platforms to improve ad performance and overall results.
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7 Best eCommerce Post Purchase Analytics & Survey Apps (2024)
October 20, 2023
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January 2, 2024
Tracking where your customers come from (attribution) and 'why' they made a purchase, overlayed with segmentation and behavioural data, can really open up possibilities to help with marketing optimisations for brands across the whole customer journey. These post-purchase survey and analytics tools have awesome capabilities to empower brands with insights that can really help drive strategy and growth at the TOF/MOF levels.
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11 Best (Free & Paid) Direct Mail & Postcard Marketing Apps for Brands (2024)
October 27, 2023
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January 2, 2024
An awesome initiative that can help with customer acquisition and retention for eComm/DTC brands are personalised postcards and direct mail. Thanks to some amazing solutions on the market, brands/marketers can easily setup automated postcards/mail based on events, whether it be certain promotions to a segmented list of your customers, or when a customer purchases for the first-time. If this is something you're considering, you'll enjoy exploring these options.
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Software tool reviews FAQs

How do you determine which software reviews you share?

As a growth marketer having worked across multiple business verticals (eCommerce, SaaS, B2B and DTC) and industries for years, I've had a lot of experience across a range of categories and tools. My goal is to share some of my top recommendations, explain why I like them, the top features they have, getting the most out of them, and why you should consider using, or at the very least testing them, to support with your growth operations, marketing initiatives, as well as your growth strategy.

Are your software reviews genuine?

Absolutely. Transparency and honesty is one of my core values as a person. I certainly don't like to state anything that I don't believe in. Naturally, there are some tools and software programs that I have a lot more experience in, and use often, over others I've played around with or have had minimal experience with. However, everything I suggest in these guides does come from me doing my own detailed research, and I personally share them as options that I would be using for my own projects and clients. I won't be sharing anything that I wouldn't ever use.

What's your typical marketing stack for SaaS and B2B?

Software application adoption is very different for early-stage startups compared to established businesses. Very different growth-stage problems. For me personally, these platforms I find to be consistent across, regardless of the growth stage of the company, with a lot of the clients I work with or have worked for. Asana or Clickup for project management, Slack for communications, 1Password for login credentials management, Notion and Google Drive for document management, Figma for wire framing and designs, Zoom for video comms, Zapier for integrations/workflows, and Loom for quick video instructions. Aside from that, other platforms choices across email marketing, CRM, development, (etc) is normally bespoke and comes down to the individual companies themselves.

Which tools and apps do you use often for eCommerce?

Compared to SaaS, tools and apps I use for eCommerce is normally pretty consistent with stores and brands I advise. I always recommend Shopify as the CMS, with then tools such as Gather for referral programs, Okendo for review (and UGC) generation, Slack for quick messages and notifications, and Klaviyo for email marketing.

For other key categories, I use many of the above I've mentioned, as well bespoke use cases. I'm excited to be sharing more ecommerce-focused software apps and my honest reviews.

If you could only pick 3 marketing tools or apps that you can't live without, what would they be?

It's a tough question which I've often been asked. I have to say Webflow (CMS and landing pages), Notion (Business and life project management), and Slack (comms) are my favourites I can't live without. There are many others I use often and can't live without, but these would be my top 3.
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