My first tip is to go through each of the reference links I share and see how they work. It's good to see them in action and what you can learn from them. My second tip is to share with other people on your team so they can get inspired to push further when it comes to creative campaigns and strategies to drive desired actions. My third, and most important tip, is that you should never directly copy any of the references of sites, landing pages, pop-ups, ads (etc) that I share because let's be serious, it's just poor form. Of course you can learn from them and how it can apply to your brand, but you should never directly copy.