12 Best Bag & Luggage Brand Examples on TikTok I Like (2025)

I've found that creating standout TikTok content for physical products like bags requires a special touch - from showcasing functionality in creative ways to making those emotional connections that turn viewers into customers. 

It's something I'm constantly exploring with brands I work with.

So, if you're in the bag/luggage industry and need some fresh inspo for your TikTok strategy, you're going to love these brand examples I've rounded up! These are all accounts I personally follow and regularly draw inspiration from. 🙂

Author note (me): When I pull together these brand example guides, I'm highlighting key takeaways of things I personally notice and appreciate as a TikTok/social growth marketer. Obviously, there's tons more to analyse when you dig deeper, but I'm just here to curate and share why I'm a fan of these specific approaches (which hopefully you can learn from).

Quick heads up -  many of these brands can be discovered through TikTok's ads library if you're looking for even more examples like these.

1. July

I've been watching July for months now - they've created this refreshingly new approach to luggage with beautiful, simple, and functional bags that somehow pack in premium features while staying affordable.

I've noticed their TikTok account has built up an impressive 14K+ followers and 145K+ likes, which tells me their content strategy is definitely working.

What caught my attention about July:

• Well-curated playlists that include behind-the-scenes, store tours, everyday collection showcases, team features, and super practical packing videos.
  
• A most-watched video with over 7M+ views showcasing their new functional work bag with all its handy features (MASSIVE engagement!).
  
• I'm particularly impressed by their POV video with a super relatable baggage carousel context that resonates with frustrated travellers everywhere.
  
• Excellent highlighting of functionality while maintaining a clean, aspirational aesthetic in every video.
  

Key takeaway from me: July has mastered the art of showing rather than telling - their decent view counts on product functionality videos prove that detailed feature showcases (when done creatively) can outperform even entertainment-first content on TikTok.

2. Pelli Bags

I discovered Pelli Bags a few months back and immediately loved their mission - they've gathered more than 1.4K+ likes on TikTok with their stunning, natural shopping and lifestyle bags that actually help clean up the ocean with every purchase. 

The sustainability angle really resonates with me, especially when it's backed by genuinely attractive products.

What makes Pelli's content stand out for me:

• Their top-performing video showing a model wearing all the bags from their new collection using a relatable, fun sound - simple but effective!
  
• Videos consistently shot with a rear camera focusing on the products - creating clean, professional-looking content without the shaky selfie-style approach.
  
• Content spanning from packing demonstrations and photo shoot behind-the-scenes to product features and eco-friendly initiatives.
  
• I'm particularly drawn to how they weave their sustainability mission naturally into content without feeling preachy or forced - that's a tricky balance to get right!
  

Key takeaway from me: Pelli demonstrates that even with modest engagement numbers, consistency in visual quality and mission-driven content creates a cohesive brand story that resonates with conscious consumers - a brilliant strategy for purpose-driven brands in the accessories/bags space.

3. Urth

This photography accessories brand has garnered more than 1.6K+ likes on TikTok, creating tools for creators who care about the environment whilst actively engaging in environmental efforts.

What I love about Urth's content approach:

• Brilliant sharing of unique photographs through engaging photo slideshows that showcase what their products can help create.
  
• I'm genuinely impressed by their text overlays that appear in almost every video - making content accessible even with sound off, which is crucial for TikTok success.
  
• Camera-related educational content, including a standout video showing different types of camera lens filters in action.
  
• Diverse content mix, including behind-the-scenes of photo shoots, detailed product close-ups, and practical packing guides specifically for photographers.
  

Key takeaway from me: Urth brilliantly connects product to outcome by showcasing the stunning photography their gear enables - this results-focused approach works exceptionally well for tools and accessories that serve creative professionals.

4. WANDRD

I've been following WANDRD for ages now and love how they've carved out their niche. They've accumulated over 2K+ likes on TikTok with their high-quality photography, travel, and everyday bags. 

What I think is working well for WANDRD:

• Top-performing content featuring enthusiastic creators showing off new bags with relatable scenarios in text overlays - creating instant "I need this!" moments.
  
• Consistent use of trending sounds across videos, keeping content fresh and aligned with platform trends.
  
• I'm consistently impressed by their close-up product shots captured in top-notch quality - they never compromise on visual presentation even in quick TikTok videos.
  
• Focus on lifestyle integration, demonstrating how their bags complement adventurous, creative lifestyles rather than simply highlighting features.
  

Key takeaway from me: WANDRD's approach shows that for speciality bag brands, connecting with specific communities (in their case, photographers and adventurers) through targeted, high-quality content builds stronger engagement than trying to appeal to everyone.

5. Tropicfeel

Innovation-powered Tropicfeel brings travel excitement to everyday life through their travel clothing, all-terrain sneakers, backpacks and luggage offerings.

The account has impressively accumulated 40K followers and 430K likes on the platform.

My analysis of Tropicfeel's content strategy:

• Abundance of how-to videos alongside travel tips and vlogs that subtly promote products without feeling like traditional advertisements.
  
• A TikTok feed bursting with colours and adventures spanning different countries and cultures - creating wanderlust that naturally connects to their product line.
  
• I'm a huge fan of their standout video with over 600K+ views featuring a casual sunset walk accompanied by thoughtful voiceover - it's exactly the kind of emotional storytelling that resonates with audiences.
  
• Masterful approach of selling lifestyle first, products second - a strategy that's clearly resonating with their audience.
  

Key takeaway from me: Tropicfeel demonstrates that travel brands can win on TikTok by creating aspirational content first and product showcases second - their success comes from making viewers dream about destinations, then subtly positioning their products as the enablers of those experiences.

6. Away

Love Away's products and I'm a fan of their content game too on the platform. Their thoughtful luggage and travel accessories are designed to transform the travel experience, and their content perfectly captures that promise.

When I look at their TikTok metrics, they've gained remarkable traction with 30K followers and a whopping 2M+ likes! These aren't numbers that happen by accident - they're clearly doing something right.

Content highlights that caught my eye from Away:

• Viral ASMR unboxing of a carry-on - smartly tapping into cross-category TikTok trends beyond just the travel space.
  
• I was completely hooked by their most successful video (surpassing 9.5M+ views!) that creatively showcases their 360-degree premium wheels - the hilarious comments it generated show exactly why this approach works.
  
• Consistent injection of creativity and humour throughout product promotion videos - understanding that entertainment value drives TikTok success.
  
• Careful balance of premium product positioning with approachable, relatable content - a challenging but effective combination.
  

Key takeaway from me: Away proves that premium luggage brands can strike gold on TikTok through humour and creativity - their feature-specific videos show that technical product details can perform well when presented through an entertainment-first lens.

7. Monos

Canadian-based Monos offers premium travel pieces crafted with quality materials designed to stand the test of time for mindful travellers.

On TikTok, Monos has cultivated over 13.5K+ followers and 35K+ likes.

What stands out to me about Monos' approach:

• Most-viewed content (exceeding 3M+ views) demonstrates packing an impressive amount of items into a single carry-on - directly addressing a universal travel pain point.
  
• Another million-plus view video features the popular "pack with me" format that viewers find both satisfying and practical.
  
• I particularly love how they predominantly showcase products from the inside out - emphasising capacity, organisation and functionality in ways that highlight true value.
  
• Consistent focus on practical features while maintaining their minimalist, premium aesthetic throughout all content.
  

Key takeaway from me: Monos shows that practical utility content like packing demonstrations can drive good engagement when it solves real problems for travellers - their success with these formats suggests that educational content can outperform purely aspirational content for luggage brands.

8. Baggu

I've been a personal fan of Baggu since I first discovered them years ago! This American design-focused brand (founded in 2007) has completely won me over with their playful, colourful totes, pouches, reusable bags, luggage, and home goods.

When I check their TikTok performance, I'm not surprised to see their channel continues growing steadily with 50K+ followers and 190K+ likes. 

What I like about Baggu's content strategy:

• Videos featuring vibrant, eye-catching colours that instantly grab attention in the feed - staying authentic to their brand identity.
  
• A standout video showcasing a picture collage of various items from their spring collection - demonstrating effective visual storytelling with minimal production.
  
• I'm consistently drawn to their simple yet creative approaches, like their viral hit featuring background matching with their summer collection theme - it's these small creative touches that make such a difference.
  
• Masterful use of colour psychology throughout content, creating an instantly recognisable brand aesthetic.
  

Key takeaway from me: Baggu demonstrates that strong visual branding translates perfectly to TikTok - their colour-forward approach creates instant recognition in a crowded feed, showing how established brand assets can be leveraged effectively in short-form video.

9. Topo Designs

Colorado-based Topo Designs, established in 2008, specialises in sustainable and durable packs, bags, apparel, and accessories for outdoor enthusiasts.

The brand has accumulated more than 1.4K+ likes on their TikTok profile.

Elements I think are really working for Topo Designs:

• Top-performing content showing models using their bags in authentic, real-world contexts - emphasising lifestyle integration.
  
• Consistent high-quality filming from the rear camera - maintaining production value across all content.
  
• I'm particularly impressed by their diverse content mix including practical packing demonstrations, collection launches, POV videos, and "what's-in-my-backpack" formats - they perfectly combine utility with aspiration across vids.
  
• Excellent balance between showcasing outdoor functionality and urban style throughout their visual storytelling.
  

Key takeaway from me: Topo Designs shows that outdoor brands can create a distinctive TikTok presence by bridging the gap between technical functionality and everyday style - their approach works particularly well for positioning outdoor gear as lifestyle products.

10. Baboon To The Moon

I absolutely adore Baboon To The Moon's approach to brand personality! Their name alone makes me smile, and I love how this colourful bag company creates adventure-ready totes, fanny packs, and cross-body bags with both personality and lasting durability in mind. 

I've been tracking their TikTok growth for months now, and they’ve experienced such decent growth with 70K+ followers and 1.5M+ likes. 

Here's what I think makes Baboon To The Moon's content so successful:

• Thoughtfully organised playlists covering colour reviews, product demonstrations, collections, and sale announcements - creating easy navigation for new visitors.
  
• Regular uploads of interactive content including comment responses, intern day-in-the-life videos, and team interactions - building community through transparency.
  
• I'm genuinely impressed by their million-plus view video directly responding to a customer's bag size comparison - it's exactly the kind of active community engagement that builds loyalty and trust.
  
• Distinctive colourful, playful brand personality that shines through every piece of content, creating immediate recognition.
  

Key takeaway: Baboon To The Moon illustrates that community-building and personality-driven content can spur engagement for accessory brands - their success comes from creating a distinct brand world that viewers want to be part of, beyond just selling products.

11. Junes

Texas-based Junes offers stylish, sustainable, reusable bags designed to carry anything, and has accumulated almost 500 likes on TikTok.

What specifically caught my eye about Junes' approach:

• Strong performing content showcasing different colours and styles of newly launched products - simple but effective presentation.
  
• I particularly appreciate their smart incorporation of trending sounds, voiceovers, and casual conversation formats - they feel genuinely native to the platform in ways many brands struggle to achieve.
  
• Mix of product showcases alongside behind-the-scenes content like office shoots and order fulfilment - building brand transparency.
  
• Effective maximisation of engagement despite being smaller than others on this list, by staying true to TikTok's authentic content style.
  

Key takeaway from me: Junes demonstrates that smaller bag brands can compete effectively on TikTok by emphasising authenticity and behind-the-scenes content - their approach shows that high production value is less important than genuine, platform-native content styles.

12. American Tourister

I've been fascinated watching how American Tourister has adapted to TikTok. Founded way back in 1933, they've spent decades building their reputation on youthful, vibrant, and reliable luggage tested for durability across all travel types. What interests me most is how this heritage brand has successfully translated their established identity to a platform dominated by much younger brands.

I'm impressed to see their presence continues growing steadily with over 50K likes on the platform - they’ve executed well.

What I find particularly strong about American Tourister's content:

• Most popular video (exceeding 565K+ views) cleverly contrasts how different personality types handle luggage after returning from holidays - tapping into universally relatable travel behaviours.
  
• Regular use of trending sounds and voiceovers, keeping content fresh and aligned with platform evolution.
  
• I'm genuinely impressed by their content spanning from practical packing demonstrations to travel tips - they're addressing the exact pain points everyday travellers mention.
  
• Successful adaptation to TikTok's informal, authentic content style without compromising their established brand identity - impressive for a heritage brand.
  

Key takeaway from me: American Tourister shows that legacy brands can successfully modernise on TikTok without losing their identity - their relatable, behaviour-based content proves that understanding audience pain points and humour can help traditional brands connect with younger demographics.