There are some amazing drink and beverage brands that are doing a splendid job when it comes to content creation and creative ways to engage audiences and scale their follower base via TikTok.Â
When it comes to executing successful eCommerce TikTok strategies, youâve got to consider everything from the hooks, music selection, latest video cut trends, and many more.Â
And whatâs the best way to learn? Well, looking at some of the top brands and what theyâre doing.Â
So, if youâre in the drinks/beverages industry and need some inspo when it comes to this channel, then youâre going to love these brand examples.Â
Author note: When it comes to the goal of doing these brand example guides, I highlight some key takeaways of things that I notice and quite like.Â
Obviously, thereâs a lot more to uncover and analyse when you go through them, Iâm just here to curate and round up reasons why Iâm a fan.Â
Plus (how did I find these?) - quickly, all of these drink/beverage brands can be easily discovered by searching via TikTokâs ads library (thereâs more you can come across, too!).Â
(Image credit: TikTok Creative Centre)
Quick heads up - if youâre looking for some extra inspiration around what some of the best stores look like, check out my guide to the top drinks and beverages eCommerce websites guide.
Liquid Death are one of the fastest growing DTC brands around who have an epic content game across their socials. They sell natural mountain water, which quenches your thirst and served in ice-cold, infinitely recyclable cans.
They have a massive following on TikTok with over 4.5M followers and 19M likes (damn!).
High-level key takeaways of Liquid Deathâs content/profile:
Bae Juice is 100% Korean pear juice that helps reduce nasty hangover symptoms from big nights out, through detoxification of alcohol (handy for those who like to head out).
Bae Juiceâs profile has more than 55K likes across their video content.
High-level key takeaways of Bae Juiceâs content/profile:
Balter Brewing Co., one of my fav beer brands here in Australia, doesnât have a massive following on TikTok, but I quite like the content they share and worth checking out.Â
High-level key takeaways of Balter Brewingâs content/profile:
Super Coffee makes scrumptious, indulgent products, from keto-friendly coffee to energy drinks, using zero added sugar.
Big fan of the content they produce.Â
Their TikTok channel is quickly growing, with over 55K followers and 3.5M likes.
High-level key takeaways of Super Coffeeâs content/profile:
Free AF boasts a range of premium, ready-to-drink, non-alcoholic cocktails to normalise alcohol-free lifestyles by giving sober individuals a delicious and sophisticated option.Â
Their TikTok account has more than 12K likes.Â
High-level key takeaways of Free AFâs content/profile:
Red Bull (as we all know well), is well-known around the globe among top athletes, students, and essentially all of us, for its energy drinks.Â
But as we know, we know them well due to their incredible marketing initiatives, from viral brand campaigns, to stunts, to being sponsors of major sporting events and teams.Â
And of course, their TikTok game is awesome - so awesome they have over 10M followers and 195M likes.Â
High-level key takeaways of RedBullâs content/profile:
Pique offers simple yet innovative formulations like green, black, and herbal teas crafted from nature and perfected with science for a healthier and more beautiful you.
Their profile is growing rapidly with over 8M likes and 230K followers.
High-level key takeaways of Piqueâs content/profile:
Golde helps make individuals feel their best by making superfood for everybody, across health and beauty, including selling face masks and smoothie boosters to latte blends.
Goldeâs profile has some really great content, and theyâre doing a fantastic job with over 410K likes.
High-level key takeaways of Goldeâs content/profile:
Lipton Ice Tea sells ice tea branded products around the globe with a range including herbal, fruit, green, black, and matcha teas in various forms.
Really like their TikTok marketing strategy, and the results show - it boasts over 2M likes with over 390K followers.
High-level key takeaways of Liptonâs content/profile:
Founded by Emma Chamberlain, Chamberlain Coffee aims to provide high-quality, delicious beverages, including coffee bags, matcha, cold brew, and chai.
Theyâve done an epic job with their account, with results of 430K+ followers and 8M+ likes.
High-level key takeaways of Chamberlainâs content/profile:
Boxed Water offers a sustainable alternative to plastic water bottles thatâs kinder to the environment, and theyâre mission to help give back into planting trees for forests - so good!
Not only a massive fan of their vision for a sustainable future, but also a big fan of their content across socials.Â
Their channel is growing fast with over 96K followers and 760K likes.Â
High-level key takeaways of Boxed Waterâs content/profile: