10+ Best eCommerce Food & Snacks Blog Examples for 2024
For marketers/founders and store owners who work in the Food/Snacks vertical, you’ll love checking out these epic blog examples (amazing designs, UX and content).
I'm an eCommerce and Shopify Growth Marketer (and advisor) who loves helping brands scale across various channels. I enjoy doing eCommerce audits, breakdowns and curating examples from amazing brands I follow, to help provide you ideas to improve CRO, reduce CAC, increase LTV, AOV, and much more.
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I’m always looking for inspiration on how top eCommerce brands do blog design, and today I’m focusing on those in the food and snacks niche - and some are honestly fantastic when it comes to branding, design, content strategy, and overall UX.
Even if you’re not in the food/snacks niche, you’ll totally get some great learnings.
Plus, many of them possess top practices when it comes to CRO, marketing, copy and more across their store (which is worth properly exploring).
For each below, I’ve made sure to incl. relevant notes/commentary of key areas that I liked, but there are naturally numerous other things you’ll see that you like.
1. Oat Haus
Based in Pennsylvania, US, Oat Haus came up with spreadable granola in various delicious flavours.
I’m such a big fan of their branding and site UI design - they’ve done an amazing job! (kudos to their team).
Top notes/takeaways for the Oat Haus blog
They share predominately scrumptious recipes using their own granola (product) in ‘easy-to-read’ layouts.
The category tabs on the top make browsing a breeze for scanners/readers.
Like the simplicity of their posts (especially their recipes).
2. Notorious Nooch Co
Notorious Nooch Co developed the UK's first naturally flavoured, vegan, gluten-free, and GMO-free nutritional yeast flakes.
And this is another brand who have done a spectacular job with their site/branding - absolutely one of the best eCommerce sites I’ve seen in terms of UI and branding. The touch of interactions across the site is really good too!
Top notes/takeaways for the Notorious Nooch blog
Their main blog page uses vibrant, fun, and interactive animations and fonts to hook readers.
Each recipe on the page comes with mouth-watering, high-resolution images.
Each individual recipe post has an estimated cooking time for the convenience of site visitors.
Probably only comment I would make for improvement is adding more step-by-step instructions with images, but needless to say, still awesome work by their team.
3. Jot
Jot specialises in delicious and smooth instant coffee to let you experience coffee in different recipes.
Top notes/takeaways for the The Hopper (Jot) blog
I like how they’ve positioned their blog to be as a ‘magazine’ called ‘The Hopper’ (brought to you by Jot’). Sub-brands like this can be a good initiative to do for eCommerce brands (and in general), rather than just having a standalone ‘blog’ without some sort of identity - have some sort of ‘identity’ is a good way to attract people to come back and read/digest content which isn’t just with ‘commercial’ content or objectives.
Back to the design of their main page, I like the “featured-in” section to help establish brand reputation, especially for new visitors (good social proof element).
They have various topics, from recipes to informative articles and interviews.
Like the layout of each article page, with an estimated reading time, as well as bolded quotes, to help enhance reading UX.
4. Chia Smash
Chia Smash is a jam that’s packed with superfoods, has no added sugar, and is deliciously nutritious.
They have one of the most beautiful blogs I’ve seen - so you gotta check this out!
Top notes/takeaways for the Chia Smash blog
On desktop, love the grid layout with four posts, as well as the animated carousel heading.
The drop-down categories feature helps individuals narrow down the search results.
Each individual recipe page follows an easy-to-read format for an optimised UX.
You can find recipes for everything from snacks, savoury meals, and breakfast to baking.
5. Adda Veggie
Adda Veggie is a plant-based, vegetable-forward ground meat alternative that’s non-GMO and free of top 9 allergens.
Amazing what they've done in terms of UX (up there with one of the top I've seen in this niche) - see why below!
Top notes/takeaways for the Adda Veggie blog
Soon as you land on the main page, they have a 3-grid layout with key pillar pages (most likely their most popular posts, as well as how they want to direct visitors).
Each recipe has an appetising image to ensure more clicks - the quality of imagery is very good (they all look amazing).
Each individual recipe page promotes its own ingredients to boost sales.
The recipe page contains everything from level, servings, and total time to ingredients - overall UX and info included is very good.
6. Partake Foods
Partake Foods deals in vegan, gluten-free, and allergy-friendly cookies, baking mixes, and pancake & waffle mixes.
They are another brand with amazing branding - absolutely a fan!
Top notes/takeaways for the Partake Foods blog
Their blog features various interviews with its founder, along with recipes and food allergy resources.
Having a “featured story” at the top is ideal to capture the attention of site visitors.
The category tabs on the top helps facilitate readers in scouring through the relevant content only.
7. Muddy Bites
Muddy Bites transformed the best part of a cone ice cream into a scrumptious bite-sized snack.
They have awesome graphics across their site and socials.
Top notes/takeaways for the Muddy Bites blog
Each post image has a category tag label to improve the site experience for readers (and where they can explore other relevant posts).
The bottom of the page (footer) has a newsletter subscription section to build a quality mailing list.
The topics they usually write on vary from guides, recipes, and retail to news.
Also, love the product placement of their Muddy Bites with the recipes.
8. Sana Foods
Based in California, Sana Foods is a consumer packaged foods company dedicated to digestive health.
Top notes/takeaways for the Sana Foods blog
Scrolling down their main blog page shows a pop-up of an expandable menu bar to make site navigation a breeze.
The individual article pages have social media share buttons to help encourage visitors to share.
They write about various topics, including how-to, nutrition, and food philosophy.
9. JOI
JOI deals in clean, all-natural plant milk bases that are extremely versatile and easy to manipulate.
I’m a big fan of JOI’s marketing across the board - incl. socials, ads and their store design/site and CRO.
Top notes/takeaways for the JOI blog
They have a dedicated ‘above fold’ featured post - a good tactic to focus visitors to check out a specific post.
There’s a search bar on the primary page in the second section (as you scroll down under the fold), which is there to help visitors search for relevant recipes - I like this touch.
You can find all kinds of recipes, and some of the articles even have videos (which is great for improved experiences)
Additionally, each individual page has a printable/shareable CTA - awesome touch and can help encourage people to come back.
10. Moku Foods
Moku Foods collaborated with a famous chef to transform king oyster mushrooms into a delicious jerky.
Top notes/takeaways for the Moku Foods blog
The rewards sticker on the left is a good CRO tactic to help turn readers into potentially becoming customers.
In addition to recipes, you can also find highly informative articles relevant to the product/brand.
The cover photo shows a close-up of the product, which can help give new visitors a better visual (good product placement).
11. Banza
Banza makes comfort foods, including pasta, pizza, mac & cheese, and rice out of chickpeas and other beans.
Epic site design, UI and selection of imagery - up their with one of the best I’ve seen.
Top notes/takeaways for the Banza blog
I like the toggle for the featured articles section, with then also seeing at the bottom of the fold the “categories” and “search recipes” section.
As soon as you scroll down, you can see various articles with images in different styles - which helps break up the pattern and ‘lazy scrolling’ - the imagery for each post also looks really good (and delicious!).
Each post page is really well-designed with a 2-grid layout - one side with an image of the dish, and the other side the ingredients/method.
There’s also a ‘print icon’ for each post, which is a great touch (which can help entice readers to come back, especially if they like the dish!).
Note: All these examples are publicly accessible, and I’ve been collecting them as part of my personal swipe file for my own learnings and inspiration. When I share these examples and publish them, they're available as is on the date I publish a guide. Some information, such as ads, page designs, links to resources, prices or anything I mention related across these resources may/will change, so do let me know if you can’t access a resource, or something isn’t correct. Just get in contact with me as I want to make sure things are fresh as they can be. Thanks for reading and enjoy. 😊
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