11 Best eCommerce Gardening & Floral Blog Examples I Like (2024)

Creating content is one key component when it comes to acquisition of traffic and helping in the effort to attract new customers - and whilst getting traffic is key, a poor UX on your store in general, and/or as well as your blog, can lead to people leaving. 

Your blog, as you probably know, can serve as a key “conversion tool” in the decision-making process for new (and even existing) customers, so you want top optimise and have in place key practices and elements across UX, UI design, and marketing/CRO practices. 

And what’s a great way to learn what good, key practices look like for blogs? Well, that’s where you can learn from these brands I’ve highlighted below. 

1. LVLY

Based in Melbourne, LVLY offers same-day gift delivery service with a range of flowers and gifts.

Side note - awesome floral products, by the way (my GF loves them when I ordered one!)

Key takeaways/notes of what I like about the LVLY blog

• Gerat cover photo - gives an idea to the blog readers about the quality of the product/flowers - great to incl. the main packaging as a placement. 
• The right side of the page has a search bar to improve browsing UX.
• Each post on the page has an estimated read time, which is helpful for readers on what to expect before reading.
• They have a good content strategy in place focusing on topics around seasonal periods that consumers would consider purchasing flowers - i.e. Mother’s Day, Valentine’s Day, etc.

2. London Terrariums 

London Terrariums deals in terrarium kits and an extensive collection of plant accessories and even runs events. 

Certainly up their with one of the best floral/gardening eComm website designs I’ve come across - kudos to their team!

Key takeaways/notes of what I like about the London Terraiums blog

• They have a sticky left side of the page when scrolling down, while the right side shows highlights various posts (sorted by “latest”).
• What I’m a big fan of (great UX and CRO) is that they’ve included product items related to the post - they’ve called these elements “shop the look” - clearly displayed with the price to encourage sales.
• In terms of content and topics, they have a combination of ‘why’ and how-to articles. 

3. The Good Plant Co. 

The Good Plant Co. offers the best indoor plant delivery service on the East Coast of Australia to homes or offices. 

Key takeaways/notes of what I like about the The Good Plant Co “Green Guide”

• One of the best in terms of UI elements and the visuals/graphics for each post - amazing!
• The top of the page lures visitors into subscribing to the newsletter with an enticing message.
• Having a featured post at the top is ideal to make the decision-making process easier for readers when scanning (guides users to the right post that they’re wanting to push visitors).
• The bottom of the main page has a corporate gifting CTA - nice CRO addition to guide visitors scanning.
• Great grid layout and looks awesome on mobile (especially with the icons/graphics).

4. Fig & Bloom

Fig & Bloom sources the best flowers from Australian farmers and transforms them into fabulous designs. 

Key takeaways/notes of what I like about the Fig & Bloom blog

• Great selection of imagery for each post (focusing on flowers) - good to show-off their relevant products related to occassions/topics.
• I like the featured, 2 and then 4 grid layout - good sequential flow to get visitors to focus on which posts they should read. 
• What I really like is that for each individual articles, it showcases relevant product categories/items at the bottom - great CRO touch.

5. Plants in a Box

Plants in a Box is a specialist online nursery business that delivers all around Australia. 

Big fan of their CRO, UX and design across their store - top-tier in my view.

Key takeaways/notes of what I like about the Plants in a box blog

• Like the static categories at the top, which are filters to help guide readers to go to content they care about/want to read.
• The “reviews” sticky button on the right hand-side helps with social proof. 
• They have various topics from styling, plant care, how-to guides, treatments, and others. 
• Also, love the card layouts, and image selection is fantastic.  

6. Rooted

Based in New York, Rooted is a modern plant company that reconnects you to nature.

Another amazing blog with beautiful UI and branding. Plus, their whole site is top-notch when it comes to eCommerce design and marketing elements/principles.

Key takeaways/notes of what I like about the Rooted blog

• The top of the blog page gives a short intro to keep the expectations of their blog.
• Readers can educate themselves on various topics including tips, lifestyle, pest control, and plant families.  
• The bottom of the page displays “bestselling bundles” to inform blog readers about the products and prices.

7. Floraly 

Headquartered in New South Wales, Australia, Floraly delivers farm-fresh flowers and gifts to doorsteps. 

This is up there with one of the best blog/content resource designs I’ve seen - well done to Floraly. 

Key takeaways/notes of what I like about the Floraly blog

• Their content topics are a mix of how-tos, guides, and informative articles to keep the interest of individuals. 
• Nice small CRO element with the 10% off sticker on the left, which helps encourage visitors to uptake the offer to convert/make a purchase.
• Love the layout of their individual article pages, which also comes with a “buy X category flowers” CTA at the end to maximise conversions, or the likes of other recommended articles.

8. Floom

Floom is an online florist marketplace delivering quality and beautiful bouquets on the same day. 

When it comes to marketing and design/UX, Floom have done a brilliant job - wroth checking them out.

Key takeaways/notes of what I like about the Floom blog

• They get readers hooked by sharing articles relevant to fashion, wellbeing, tips, and special events.
• All the categories on the top come are easy to click and toggle to the various category sections - very fast/responsive. 
• Love the imagery selection - all top quality and well-thought. Even the images of flowers within different posts look amazing.

9. All That Grows

All That Grows is an online store that provides a wide range of non-hybrid and non-GMO vegetables, flowers, exotic herbs, and more.

Key takeaways/notes of what I like about the All That Grows blog

• I like the placement of the featured post before the categories - highlights to users to check out that post (good test for improving CTR from the main page).
• Like the grid layout as you scroll, with a CTA section on the middle of the page, as well as towards the bottom - both well-placed and not intrusive to UX.
• From a customer support/CRO perspective, it’s a good addition to have the  WhatsApp chat button on the left, which is ideal to make communication easier with the brand for new visitors.

10. Cheeky Plant Co.

Cheeky Plant Co. is an online Australian plant gift shop offering live plants, thoughtful plant gifts, and plant-themed products.

They do an epic job with their social proof/reviews, UGC content, and more - awesome work! 

Key takeaways/notes of what I like about the Cheeky Plant Co blog

• The filter-by option on the top helps individuals easily find relevant articles and content.
• The rating sticker on the bottom right is ideal for building brand trust.
• The addition of the category tags on each of the “article cards” is great to help visitors then find more related content - good for mobile UX when visitors are scanning/flicking through content they want to read.

11. Airgarden

Airgarden is an Australian brand that specialises in curating innovative aeroponic vertical gardens.

Awesome product they have, and another site which has done a brilliant job.

Key takeaways/notes of what I like about the Airgarden blog

• On their main page, they have a search bar on the right, which is a great way to enhance site experience. 
• Underneath the search bar, they have a “recent posts” section, which helps visitors/subscribers view recent articles released.
• Content is tailored towards those who want to become more knowledgeable on aeroponics, and they also have other related topics across food, recipes, and more.