14 Best Fitness Apparel & Leisurewear Brand Examples on TikTok (2024)
There are some amazing fitness apparel/leisurewear doing amazing content on TikTok, and I’ve curated some of the best profiles I’ve seen that you can seek inspiration from.
I'm an eCommerce and Shopify Growth Marketer (and advisor) who loves helping brands scale across various channels. I enjoy doing eCommerce audits, breakdowns and curating examples from amazing brands I follow, to help provide you ideas to improve CRO, reduce CAC, increase LTV, AOV, and much more.
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Growing organically on TikTok (fast or slow) to achieve big view counts and follower growth numbers is not easy, nor is it a straight-line approach - in other words, there’s no ‘perfect process’ involved to achieve consistent, ‘viral-like’ growth.
However, there is a process to help increase your chances of achieving ‘viral growth/view counts’ - and if you’re in the fitness apparel/leisurewear industry and you’re looking for inspiration on who’s doing TikTok growth well, then you’ll love these examples from household to fast-growing brands.
Note: there are many takeaways you can take from each when you go through them, but I've just focused on sharing high-level notes and commentary for context - you can then do your own further research. :)
1. LSKD
LSKD (one of the top apparel brands in the fitness and leisurewear space in Aus) specialises in sport and street-inspired apparel, focusing on comfort, functionality, and a commitment to action sports.
They’ve gained over 350k+ followers and 4m+ likes!
High-level commentary and notes on LSKD’s profile
Overall, I’m a big fan of LSKD’s content game on TikTok - lots of various formats and types they’ve produced (behind-the-scenes, vox-pop style, getting involved their team members, etc).
LSKD has done a good job with organising playlists ranging from Fit Check, Product Education, and BTS to Training Tips.
For a good amount of their feed, you’ll see content focused on collaborating with influencers/creators.
Also, as mentioned, LSKD also does a lot of team member vox-pop and Q&A-style vids too - great for brand building.
Boasting over 1.5m+ likes on TikTok, Vuori Clothing offers performance apparel that combines technical clothing features with a comfortable, lifestyle-oriented design.
High-level commentary and notes on Vuori’s profile
They run a “Friday Fuel” series where they share easy, healthy recipes every Friday - doing a series like this is great for followers to tune in and come back to engage.
Their most popular TikTok, with over 6.5 million views, captures fitness trainers trying on outfits in their store.
They engage their audience with fun behind-the-scenes clips from photoshoots.
Vuori also does a lot of Q&A and first-person-style vids.
Gymshark (who many of us know, which also does amazing marketing/branding) is a fitness apparel and accessories brand known for its innovative, performance-oriented workout gear.
They’re doing a tremendous job on TikTok, with more than 5m+ followers and 100m+ likes (an insane number)!
High-level commentary and notes on Gymshark’s profile
Gymshark's page is filled with gym-themed, relatable memes presented in carousel format.
Their feed features more meme content than promotional or direct brand-related posts.
Additionally, they partner with influencers/creators to create content that's both humorous, relatable and various others focused on helpful tips.
I’ve also noticed they’ve started to do a lot more carousel posts - with some getting awesome view counts.
With over 15k+ followers on TikTok, Outdoor Voices specialises in recreational apparel, promoting activity with high-quality, comfortable fabrics for everyday exercise and fun.
High-level commentary and notes on Outdoor Voice’s profile
Their top video, boasting over 50k+ views, features a collab with a well-known TikToker embarking on an adventure while wearing their pants.
A good amount of their content showcases people wearing their apparel during various activities like cooking, dancing, outings, or workouts.
Each TikTok video subtly and seamlessly promotes their clothing, integrating the brand into everyday life scenarios.
Achieving over 380k+ likes on their profile, Fabletics offers stylish, high-quality activewear and accessories for women and men through a membership-based model.
High-level commentary and notes on Fabletic’s profile
Fabeltics have done a great job with curating playlists, including collabs, behind-the-scenes workouts, and cold weather collection.
One of their most popular TikToks, with over 120K views, stars a well-known Instagram influencer trying on various outfits from their line - which shows the power of distribution when working with the right creators/influencers (and leveraging authority and influence with audiences).
They engage in collaborations with various ‘TikTokers’ who create first-person style videos to showcase the latest clothing collections.
With 700k+ likes and over 100k+ followers, Beyond Yoga offers inclusive, luxury athleisure wear, prioritising comfort, style, and body positivity for all.
High-level commentary and notes on Beyond Yoga’s profile
One of their most engaging videos, with over 950k+ views, is a collab with a fitness program in which the team attempts Jennifer Aniston's favourite workout.
They consistently feature various team members in their TikToks - good for brand-building and building rapport with their audience/community.
Their feed is filled with a wide range of humorous and relatable content - they’re in tune with their audience - after all, people go on the app to be entertained (it’s important to remember that).
Boasting over 3m+ like, New Balance offers performance running shoes and stylish sportswear while ensuring comfort and technological innovation.
High-level commentary and notes on New Balance’s profile
New Balance mainly features famous athletes in their videos to talk about the brand and their products - there are some “style-focused” videos from those who aren’t pro athletes.
Each video on their channel is of premium quality, featuring exceptional cinematography.
With over 170k+ likes on TikTok, Rhone creates premium men's activewear and workout clothes, focusing on comfort, durability, and performance.
High-level commentary and notes on Rhones’s profile
Their top video (with over 2m+ views) uses a green screen feature to offer styling ideas for occasions ranging from coffee dates to gym sessions.
In some of their videos, they incorporate realistic scenarios, complemented by voiceovers, to demonstrate the practicality and versatility of their clothing.
They also do content that is enriched with motivational quotes and workout advice, providing value beyond just fashion.
I also quite like their choices of thumbnails for different videos - it makes it easy for audiences to know what they expect if they click/watch.
Surpassing 1m+ likes on TikTok, Reebok designs innovative sportswear and footwear, emphasising fitness and lifestyle with a commitment to quality and style.
High-level commentary and notes on Reebok’s profile
In my view, Reebok has one of the best TikTok content games I’ve seen in this vertical - especially for a big household brand.
From what we can see on the feed, they collaborate with numerous influencers and athletes who share outfit ideas while breaking down the outfit details.
They do a good mix of editing styles, whether it be green screens, first-person reviews-style, unboxings, collabs, close-ups, and more.
They also do some humorous/funny videos that audiences/followers seem to be enjoying (from what I’ve seen in the comments section).
Note: All these examples are publicly accessible, and I’ve been collecting them as part of my personal swipe file for my own learnings and inspiration. When I share these examples and publish them, they're available as is on the date I publish a guide. Some information, such as ads, page designs, links to resources, prices or anything I mention related across these resources may/will change, so do let me know if you can’t access a resource, or something isn’t correct. Just get in contact with me as I want to make sure things are fresh as they can be. Thanks for reading and enjoy. 😊
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