Iâve found over the years doing eComm/social growth that you can learn a lot from what other brands are doing for marketing, whether in your niche or not - and thatâs what Iâve done here today (although I do have a strong personal interest in gardening/indoor plants, etc).
If you've read any of my previous TikTok brand breakdowns (like my home goods/furniture or drinks/beverages brands analysis), you'll know I love digging into what makes certain accounts thrive. In this one, I'm sharing my personal observations + takeaways from each brand that's caught my eye.
A quick note on how I find these gems - I typically scout through trending pages, hashtag exploration, and TikTok's ads library (highly recommend this approach if you're researching brands in any niche).
(Image credit: TikTok Creative Centre)
I hope you enjoy the analysis/notes below :) (also by the way, this isnât a complete analysis of each brand, but more so key takeaways I found worth highlighting - youâll naturally uncover numerous more). :)Â
With over 295K likes on TikTok, this Berlin-based online store brings Nordic plant aesthetics to your feed in the most satisfying ways.
I love their minimalist plant styling approach!
What I love about their approach:
Key takeaway from me: Product demonstrations that solve a specific pain point (like plant organisation) can drive enormous view counts when executed well. My quick tip: consider using TikTok's slideshow feature to replicate this style of content at scale.
This smaller but mighty account with nearly 3K likes focuses on curating indoor plants that enhance spaces/wellbeing.
Really impressed with how they're building engagement despite having a smaller follower count.
What caught my attention:
What I've learned: Even smaller accounts can generate solid engagement when they focus on authenticity + educational content rather than just product showcases.
These specialists in modular metal raised garden beds have built an impressive community with 170K+ followers and 435K+ likes!
Always have loved how they make gardening feel accessible to everyone.
Why I follow them:
The big lesson here: Comprehensive educational content that walks viewers through entire processes (not just quick tips) builds stronger audience loyalty + positions you as the go-to expert.
This plant eComm powerhouse knows exactly what plant enthusiasts want to see.
Their content mix is absolutely killer - one of my favourite accounts to scroll through!
What makes their content so effective:
What really stands out to me: Creating content that taps into the aspirational element of plant ownership (like that house tour) generates massive engagement/shareability.
With 15K+ likes on TikTok, this sustainable plant delivery service knows how to leverage UGC like nobody else.
What they're doing with customer content is simple but brilliant.
What works so well for them:
My biggest takeaway: Leveraging customer content doesn't just save production time... it actually builds stronger community trust than polished brand videos alone.
This specialised tree provider has built a solid niche presence with 7.5K+ likes by focusing on helpful/practical content.
What they're doing right:
What you should remember: Creating content that addresses specific pain points in your niche (like keeping trees healthy/thriving) builds stronger engagement than generic product showcases.
This custom furniture/plant design brand has absolutely crushed it with 445K+ likes by focusing on stunning transformations.
Their before-and-after and POV-style content strategy is really good in my view.
What sets them apart:
The strategy to steal: Before-and-after transformation content creates instant visual impact + higher engagement, especially when plant styling is involved.
