15 Best Personal Care Brand Examples on TikTok I Like (2024)
If you’re looking for some inspo for brands who are doing an epic job with content creation and growth on TikTok, you’ve come to the right place. I’ve put together some of the top brands within Personal Care who are growing fast and doing awesome content worth checking out.
I'm an eCommerce and Shopify Growth Marketer (and advisor) who loves helping brands scale across various channels. I enjoy doing eCommerce audits, breakdowns and curating examples from amazing brands I follow, to help provide you ideas to improve CRO, reduce CAC, increase LTV, AOV, and much more.
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Whether you’re in the personal care/skincare or haircare niche or just happen to stumble upon this resource guide and are interested to see who’s doing well on TikTok, then you’ll get some good inspo and learnings from the brands below.
There are numerous variables that go into what makes a TikTok account grow, and content (obviously) plays a big role.
With the notes/commentary below, I’ve highlighted some key takeaways I like - but it certainly doesn’t include many other factors, nor goes deep into a content analysis of each video (you can do so yourself). :)
Recommended reading: If you are interested to learn how to grow (fast or looking for inspiration for new tests/experiments to try), then check out my TikTok marketing strategies guide (made for eCommerce brands).
Oh and Dan, how did you find all these brands?
Well funnily enough, you can easily find them via organic searching through TikTok, or even going to the likes of the TikTok Creative Centre (which is totally worth checking out).
1. MAELYS
MAELYS specialises in body and skin care products, focusing on innovative solutions for firming and cellulite reduction.
Their account is growing, with over 190k+ followers and 390k+ likes!
High-level notes from MAELYS profile/content I like
All of MAELYS videos are high-quality, with a clean, professional, and creative presentation of their products.
They primarily regularly feature UGC-style from influencers on their page.
I quite like the thumbnails they’ve used to call out key topics - helps with those coming across their profile for the first time to scan and find the content they might be interested in watching.
Like any brand that does well on the platform, they use trending sounds in their videos to grab the attention of those swiping up.
With more than 1m+ likes on TikTok, Priceline Australia is a leading health and beauty retailer that offers a wide range of products and services.
I really have to give it to Priceline and their social team - amazing work! The content and style of videos are very good.
High-level notes from the Priceline Australia profile/content I like
One of their top videos, with over 1m+ views, highlights an exclusive offer available to Sister Club members.
Priceline feature videos from influencers (mainly first-person style) who shop at their store and share thoughts/tips/opinions on their favourite products.
Not only just influencers, though, but also their in-store staff - which is a great initiative for any marketer/founder reading this and having a physical store.
Their feed includes a wide range of content, including lipstick swatches, makeup tutorials, and fragrance tests, showcasing the variety of products they sell.
With more than 40k+ likes on TikTok, The Jojoba Company specialises in skincare products based on the hydrating properties of jojoba oil.
High-level notes from Jojoba’s profile/content I like
Their videos consistently incorporate a hint of yellow, giving them a branded look that's easily recognisable and distinguishable (smart tactic for building brand recognition in the market.
The most-viewed video, amassing over 2.7m+ views, creatively shows all the products included in their Christmas gift set.
The founder herself features in the videos and offers skincare advice and insights into the scientific research behind their products.
With more than 19k+ likes on TikTok, Hot Tools Pro Australia offers professional-grade hair styling tools known for durability and innovative technology.
High-level notes from the Hot Tools Pro’s profile/content I like
Their top-performing video (over 420k+ views) highlights the use of their blowout brush designed to minimise hair damage.
Hot Tools’ page is filled with numerous hairstyling tutorials that showcase the use of their hair care products.
They focus on value-lead content, such as tips /tricks, to ensure viewers and audiences can understand how their product works (and how to achieve optimal results).
Panasonic Personal Care provides high-quality grooming and beauty devices while ensuring innovation and user comfort - they have earned more than 350k+ likes and 130k+ followers on TikTok.
High-level notes from the Panasonic’s profile/content I like
The most popular video on their channel (over 1m+ views) demonstrates the convenience brought by their innovative hair dryer.
The feed is enriched with UGC, where creators employ imaginative approaches to showcasing the products.
Their content also takes a humorous turn, illustrating the versatility of their trimmer by using it on items like pillows and slippers.
They’ve also created curated playlists across a range of topics, including hairstyling tips, myths, reviews, and fun content such as “Hairoscopes”.
Beardbrand offers premium beard care products and focuses on natural ingredients for grooming and maintenance.
They’re doing a tremendous job on TikTok with more than 750k+ followers and 11M likes!
Plus, Beardbrand has always done an amazing job with their marketing across their ads, organic channels, email marketing and even their store - gotta check them out!
High-level notes from Beardbrand’s profile/content I like
Beardbrand has well-organised playlists, including beard grooming, beard hacks, and recreating beard styles.
They share/provide value-lead content on beard maintenance and styling techniques to help viewers understand and see how to achieve a polished look.
Their profile also showcases dramatic hair and beard transformations using their care products.
With more than 115k+ followers and 400k+ likes on TikTok, First Aid Beauty specialises in skincare solutions for sensitive skin, emphasising safety, efficacy, and simplicity.
High-level notes from First Aid Beauty’s profile/content I like
Their videos are distinguished by text-based thumbnails, offering immediate context to viewers about the content.
First Aid Beauty primarily focuses on creating UGC-style review videos for skincare and makeup products.
Their premium quality product videos show the consistency and texture of the products up close (which is great for new audiences/viewers that come across their profile).
With more than 170k+ likes on TikTok, Curlsmith offers specialised haircare products for curly and wavy hair while focusing on natural ingredients and nourishment.
High-level notes from Curlsmith’s profile/content I like
Curlsmith has great curated playlists like curly hair, makeup, and behind-the-scenes - a good to have set up for any profile to help guide new audiences coming across their content.
Not limited to text-based thumbnails, their videos also incorporate text overlays to enhance ease for users scrolling through their profile.
In terms of content creation, Curlsmith creates entertaining POV videos that humorously address situations related to curly hair.
Shark Beauty provides innovative hair styling tools, emphasising technology and design for professional-grade results at home.
They have more than 65k+ followers and 255k+ likes on TikTok.
High-level notes from Shark Beauty’s profile/content I like
They have videos of influencers and celebrities that are seen styling their hair with Shark Beauty’s products.
Shark Beauty excels in organising their content with dedicated playlists for each of their products.
One of their most viewed videos (over 1.5m+ views) features a hairstylist showing two different hair styling techniques using their product.
They also utilise “pinned” videos at the top of the feed, which helps amass view counts - which is also great for new audiences coming across their account.
With more than 85k+ likes on TikTok, TYMO BEAUTY offers hair styling tools that combine innovative technology with sleek design for effortless beauty routines.
High-level notes from TYMO BEAUTY’s profile/content I like
TYMO’s tutorial videos effectively address common hair issues, positioning their products as the ideal solution for these problems.
There are numerous content pieces which focus on reviews of their hair products from UGC creators to help give a better idea to their audience.
TYMO also produces creative videos that highlight the portability of their hair care products.
With over 7.5K likes on TikTok, Silver Bullet Hair specialises in professional hair tools and accessories, focusing on performance and durability for stylists.
High-level notes from Silver Bullet’s profile/content I like
Silver Bullet has loads of videos in collaboration with TikTokers who show their hair tools in use.
They focus on providing various tips and tricks, guiding viewers on how to attain specific hairstyles or looks.
They also present compelling before and after transformations using their clippers, trimmers, and shavers on men.
Oudira specialises in unique beauty and hair products for self-expression and confidence enhancement - they’ve earned more than 25k+ followers and 540k+ likes on TikTok.
High-level notes from Oudira’s profile/content I like
Their top video, with over 6.5 million views, highlights the use of their hair tool. (subtly showcasing its key USP qualities).
In fact, they have a couple pieces which have amassed millions in views, and they’ve ensured to pin these at the top. This can help guide new viewers and audiences to check them out.
Most of the videos are POV-style, focused on tutorials using the tool.
Note: All these examples are publicly accessible, and I’ve been collecting them as part of my personal swipe file for my own learnings and inspiration. When I share these examples and publish them, they're available as is on the date I publish a guide. Some information, such as ads, page designs, links to resources, prices or anything I mention related across these resources may/will change, so do let me know if you can’t access a resource, or something isn’t correct. Just get in contact with me as I want to make sure things are fresh as they can be. Thanks for reading and enjoy. 😊
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