Analytics

Scaling and operating an eCommerce business is tough, especially when it comes to analytics and important data driven insights. You need to make better informed decisions fast, but you can't do this effectively with various spreadsheets and multiple analytics platform data flying all over the place. So, what's the solution? I share some of the best data analytics software & dashboard platforms made specifically for eCommerce businesses.

For eCommerce and Shopify brands looking for more detailed insights from recent purchases and what marketing channels contributed to the purchase behaviour of a customer, then utilising these post-purchase analytics and survey apps will help feed back the data needed to optimise marketing efforts across the funnel.