Ecommerce

We all know of TikTok very well and how it's catapulted creators and brands to amazing success, and now you're hungry to achieve the same growth success that other brands have achieved. Well, I've put a lot of time and energy into creating this TikTok marketing strategies guide, which includes a breakdown of awesome tactics, strategies and examples that you can implement for tests and experiments - and hopefully, you'll get some TikTok success.

As a brand owner or eCommerce marketer, average order value (AOV) is no doubt one of the most important metrics to keep on top of, but often times it's hard to know what tactics and strategies are going to move the needle in terms of increasing AOV. Well, I'm sharing some of the best strategies I've seen first-hand proven to be effective, as well as highlight what some awesome brands and companies are doing to bolster AOV.

We all know of Snapchat and it's audience demographics of Gen-Z and millennials, but it's typically been seen as a channel for many brands as 'secondary', where Meta (Facebook/Instagram), Google Ads and TikTok taking priority when it comes to paid ads and organic. However, with rising competition and costs across the board, exploring alternative channels for acquisition and engagement such as Snapchat can have a positive effect for overall growth. To help you, I've outlined and explained (with examples) some awesome strategies with Snapchat marketing.

Case studies can provide a lot of value when it comes for learning how other stores have grown over time, and I'm super excited to put this huge curation guide together of some of the top eCommerce case studies I've come across and read. You can get some awesome takeaways from these various studies that you can apply to your own store's marketing strategy, and I'm very confident you'll get some golden nuggets that you can implement and/or share with your team.

One of the biggest challenges many eCommerce brands are now facing is a way to cut through the noise without blowing budgets. Pinterest is still a fantastic opportunity for many DTC and eCommerce brands to really excel at, both with organic growth and paid media. If you're considering Pinterest as a channel, this guide will hopefully spark some ideas for you.

You can't scale an eCommerce store if you have poor conversion rates. I go into details about optimising your checkout pages with actionable recommendations you can implement. Some are easy and some do require extra time, especially if custom development.